Confidential Pitch Document

ScrollSense
Online Harms
Training Programmes

A suite of accredited, immersive, in-person training programmes co-delivered with the Violence Reduction Unit - built from the authentic perspective of a young CEO, for the generation living their lives online.

Prepared for Jerome.Harvey-Agyei@london.gov.uk
Prepared by Young Futures Digital
Partnership London Violence Reduction Unit
Date June 2026

Why This, Why Now

The Gap No One Has Filled

Every young person in the UK is living part of their life online - in spaces designed to harm them. No one is teaching them to navigate it from their perspective. Until now.

£3.9M
VRU investment in Social Switch - proving demand exists and is funded
96%
of practitioners reported increased confidence after similar training (vs 52% before)
£1.6M
YEF funded BAM programme - evidence-based model this programme is built upon
40%
of children under 13 have a social media profile despite platform age restrictions

Competitive Landscape - Why We Win

Provider Format Platform-Specific? Accredited? Young Person's View? Simulator App?
Social Switch (Catch22/Redthread) Practitioner training Partial No No No
UK Safer Internet Centre Online clinics No No No No
NSPCC eLearning Online modules No CPD only No No
Beyond Equality Facilitated workshops No No Partial No
🏆 ScrollSense (Our Programme) Full + Half Day in-person ✓ Snap, TikTok, Discord, Gaming ✓ VRU Co-Certified ✓ Built by a young CEO ✓ iOS + Android + PWA

The Programme Suite

Four Named Programmes.
One Coherent Mission.

Each programme is a distinct, bookable product with its own identity - enabling schools, VRU, charities, and practitioners to select the right fit for their cohort.

📱 Full Day Programme
SCROLL SMART
Online Harms Awareness & Digital Resilience
🎯 Ages 14–24, Youth Workers, VRU Referrals
⏱ 9am–4pm
👥 20–30 participants
  • Algorithm awareness - how platforms exploit attention for profit
  • Live simulator app - Jade, Reece & Tyler scenarios
  • VAWG, gender & online culture session
  • Fraud & money muling - the financial harm module
  • Anonymous data collection feeding into Ofcom/VRU research
  • Certified accreditation + gold keyring
👥 Half Day Programme
IN THEIR SHOES
The Lived Experience of Online Harm
🎯 Practitioners, Teachers, Social Workers
⏱ 3.5 hours
👥 15–25 participants
  • Step into a young person's digital world via the simulator
  • Platform-specific briefing stations (Snap, TikTok, Discord, gaming)
  • Conversation guide - how to talk to young people without triggering shame
  • Policy & reporting pathways (Online Safety Act, CEOP, Report Remove)
  • Silver certified accreditation + silver keyring
🗣️ Full Day Programme
REAL TALK
Online VAWG, Masculinities & Healthy Relationships
🎯 Mixed groups, Schools, Colleges
⏱ Full Day
👥 20–30 participants
  • Co-facilitated by male + female facilitators (Beyond Equality model)
  • Coercive control online, image-based abuse - Amara's Story scenario
  • How boys are radicalised into misogynistic content ecosystems
  • Bystander toolkit - the 4 Ds (Direct, Distract, Delegate, Document)
  • YEF VAWG Outcomes Framework underpinning
🎮 Full Day Programme
LEVEL UP
Gaming, Online Culture & Radicalisation Risk
🎯 Youth Workers, Boys 14–19, School DSLs
⏱ Full Day
👥 20–30 participants
  • Gaming controllers & headsets used as props - fully immersive
  • Discord scenario + gaming livestream simulator
  • Radicalisation pipelines from gaming to extremist content
  • Financial exploitation - in-game purchases, loot boxes, scam DMs
  • Gaming-to-gang pipeline - documented in youth violence research

Full Day Blueprint

SCROLL SMART - Session by Session

A complete 6.5-hour programme. Every session is timed, scripted, and activity-led - no lectures, no slides without interaction. Inspired by BAM Circles and Beyond Equality facilitation.

Duration 9:00am – 4:00pm
Capacity 20–30 participants
Facilitators 1 lead + 1 co-facilitator
Venue Large room + projector + WiFi
Methodology BAM Circles + Beyond Equality
Certification Gold - Advanced Level
1
9:00am – 9:30am
Welcome Circle
Standing circle (BAM-inspired). Ice-breaker mapping feelings about platforms - POSITIVE / NEGATIVE / COMPLICATED. Group agreement. Short intro video: a young person's digital day.
Circle format Ice-breaker activity Welcome packs distributed
2
9:30am – 10:30am
The Algorithm Is Not Your Friend
How TikTok, Instagram, and Snapchat algorithms are engineered to maximise engagement - not wellbeing. The "Feed Game" activity: participants analyse printed mock feeds for harmful, monetised, and violent content. Includes "100 American men vs 100 UK men" - how conflict-baiting content normalises violence.
Feed Game activity Video: Why Your Feed Looks Like That Attention economy explained Online Safety Act 2023
3
10:30am – 12:00pm
The Simulator Experience
Participants scan QR codes, download the ScrollSense app, and enter three 20-minute scenario rotations. Each scenario presents decision points - participants choose, the app shows consequences.
📱 Jade's Story - Sextortion 💸 Reece's Story - Fraud 🎮 Tyler's Story - Discord/Radicalisation Red Flag Detector Facilitator debrief
12:00pm – 12:45pm
Lunch Break
Sticky note photo wall activity: "What online harms affects people my age." Results feed post-session data report. Networking.
4
12:45pm – 2:00pm
Real Talk - VAWG, Gender & The Online World
Circle discussion (Beyond Equality style). The "Screen Test" - participants rate 6 anonymised social posts for harm. The "Bystander Challenge" - role play with 3 real scenarios: group chat sharing images, TikTok dogpile, DM threats.
Screen Test activity Bystander 4 Ds toolkit Video: What You See Shapes Who You Are Coercive control law
5
2:00pm – 2:45pm
Money, Fraud & The Online Economy
"Scam or Legit?" - fast-paced game, 10 real DM screenshots, participants vote. Winner gets a branded prize. Covers money mule recruitment, TikTok "get rich quick" culture, and Action Fraud reporting.
Scam or Legit? game Video: The DM That Changed Everything Action Fraud reporting
6
2:45pm – 3:15pm
Data Collection & Research Circle
Anonymous digital survey via the app. Captures platform usage, harmful content encountered, reporting behaviour, and age of first exposure. Data aggregated quarterly and shared with Ofcom, YEF, and VRU - making every training session a research contribution.
App anonymous survey Feeds quarterly Ofcom report GDPR compliant
7
3:15pm – 4:00pm
Certification Ceremony & Close
Return to circle. Each participant shares one takeaway in one word. Certificates presented (A4, co-branded VRU + company). Gold keyrings distributed. "Online Harms Certified." Post-session pack includes 10 Things I Know, helpline card, simulator app link.
Gold certification Physical keyring Post-session resource pack Circle close

Half Day Blueprint

IN THEIR SHOES - For Practitioners

Professionals step into the digital world of a young person - through the simulator - then leave with the tools, scripts, and confidence to respond. 3.5 hours that change how they work.

9:30am – 10:00am · Block 1
Setting the Scene
Facilitator intro. Opening confidence poll: "How confident are you talking to young people about online harms? Rate 1–5" - benchmark collected. Short video: A Day in the Life Online - 90-second montage of a young person's phone from wake-up to bedtime.
10:00am – 11:15am · Block 2
Simulator Experience
Practitioners play Jade's Story + Tyler's Story in pairs - discussing each decision point as professionals. Debrief: "What would a young person in your caseload actually do here?" Target outcome: 96% confidence rating post-training.
📱 Jade's Story 🎮 Tyler's Story Pair discussion
11:15am – 12:30pm · Block 3
Practitioner Toolkit - 3 Stations
Three 25-minute rotations. Station 1: Know the Platforms - laminated platform briefing cards (Snap, TikTok, Discord, gaming). Station 2: The Conversation Guide - scripts for disclosures, trauma-informed listening. Station 3: Policy & Reporting - Online Safety Act, CEOP, organisational safeguarding, VRU referral routes.
Platform briefing cards Conversation scripts Reporting pathways
12:30pm – 1:00pm · Block 4
Commitment & Certification
Each participant writes a commitment card: "In my work, I will..." - emailed back 4 weeks later as a follow-up. Confidence re-poll. Certificates + silver keyrings distributed.
Silver certification Commitment card Confidence re-poll

The Technology

ScrollSense - The Simulator App

Not a slide deck. Not a video. Participants live inside the scenario - making real decisions, seeing real consequences. Available on iOS, Android, and browser (PWA). No other training provider has this.

Five simulator characters: Jade, Reece, Tyler, Amara, Jordan

Five Scenarios - Five Lives

📱
Jade, 16
Sextortion & Image-Based Abuse
London · SnapSpot
💸
Reece, 18
Online Fraud & Money Muling
Manchester · Flashgram
🎮
Tyler, 15
Gaming, Discord & Radicalisation Risk
Birmingham · Discord
❤️‍🩹
Amara, 17
VAWG & Coercive Control Online
London · Flashgram + SnapSpot
💬
Jordan, 14
Cyberbullying & Mental Health Spiral
Leeds · DropVid · Non-binary

Build Roadmap

Phase 1 · MVP
Months 1–4
Scenarios 1–3 live
  • Jade, Reece & Tyler scenarios
  • Knowledge Hub (static)
  • Quiz + certificate generation
  • Facilitator dashboard (basic)
  • iOS + Android + PWA
Phase 2 · Full Launch
Months 5–8
All 5 scenarios live
  • Amara & Jordan scenarios
  • Red Flag Detector gamification
  • Live polls + data collection
  • Full facilitator dashboard
  • Ofcom data integration
Phase 3 · Scale
Months 9–12+
National rollout
  • BSL version + accessibility audit
  • School bulk enrolment system
  • VRU API data sharing
  • Annual scenario pack updates
  • Alumni community feature

Recognition & Credibility

Certification That Means Something

Every participant leaves with proof. Co-branded by Young Futures Digital and the VRU, verifiable online, shareable on LinkedIn - and a physical keyring they'll actually keep.

Online Harms Awareness & Digital Resilience
This certifies that
Jerome Williams
has successfully completed the Advanced Level Online Harms Training Programme
🏆
Certificate No: RW-2026-001847
Young Futures Digital
London VRU

Two Certification Levels

Gold for Full Day (Advanced). Silver for Half Day (Foundation). Both include physical keyrings, digital PDFs, and social media share capability.

ONLINE
HARMS
CERT.
Gold Keyring - Advanced
Full Day participants · Co-branded enamel · Certificate number on reverse · Verifiable online
ONLINE
HARMS
CERT.
Silver Keyring - Foundation
Half Day participants · Same quality enamel · Practitioner programme
🎓
Year 1 Target: CPD Accreditation
Apply via CPD Certification Service or College of Policing - significantly elevates market value for practitioner programmes

Partnership & Funding Strategy

The Right People
in Our Corner

Three tiers of partnership - statutory bodies who open doors, delivery organisations who extend reach, and foundations whose endowment wealth funds impact regardless of political cycles.

🏛️ Tier 1 - Statutory & Policy (Highest Leverage)
🎯
London VRU
Co-certification, funding pipeline, political credibility. Pitch as next-generation VAWG strand.
📡
Ofcom
Research partnership, data sharing, policy influence. Frame as filling youth-centred evidence gap.
📊
Youth Endowment Fund
£200m endowment. VAWG strand launching 2026/27. BAM received £1.6m. Our methodology matches.
🏙️
MOPAC
Mayor's community safety grants. VRU oversight body - direct funding route.
🤝 Tier 2 - Delivery & Reach Partners
🔗
Catch22 / Social Switch
Existing VRU relationship, 2,000+ practitioner network, alumni pipeline.
❤️
Redthread
VAWG specialism, NHS hospital partnerships, VRU co-delivery experience.
🛡️
NSPCC
National school network, online safety credibility, co-branding leverage.
🌐
UK Safer Internet Centre
Training network across UK. Member organisation route for wider reach.
💰 Tier 3 - Trusts & Foundations
🏆
Youth Endowment Fund
£100k–£1.6m. VAWG strand. Evidence-based. Apply once VRU co-sign secured.
💡
Nominet Trust
£30k–£200k. Technology for youth wellbeing - perfect fit for the app.
📚
Paul Hamlyn Foundation
£20k–£150k. Young people, arts and participation. Youth-led creative approach.
🌱
Esmée Fairbairn
£50k–£500k. Multi-year grants. Social justice, young people.
😂
Comic Relief
£50k–£500k. Active digital safety funding rounds. Tech for good.
🏘️
Tudor Trust
£10k–£50k. Community organisations, London-based. Underserved young people.

Commercial Model - 3 Bookings Per Month

Four revenue routes designed to compound - VRU pipeline funds community delivery, school sales fund operations, grants fund scale, app licensing funds the future.

Programme Target Price Per Session Price Per Head (25 pax)
Full Day - Scroll Smart Young people / community £1,500–£2,500 £60–£100
Full Day - Real Talk / Level Up Schools / colleges £2,000–£3,000 £80–£120
Half Day - In Their Shoes Practitioners / youth workers £1,200–£1,800 £48–£72
VRU-Funded Sessions Community cohorts Grant-funded Free to participants

Looking Ahead

Where This Goes

The training programmes are the foundation. Once the evidence base is built and the VRU partnership is formalised, this scales into something much bigger - nationally and beyond.

🌍
National Roll-Out
Train the Trainer programme enables organisations across England and Wales to deliver the half-day practitioner version - scaling without requiring our team at every venue. Target: all 18 regional VRUs.
📱
App Licensing Revenue
From Year 2, license the ScrollSense simulator app to schools, local authorities, and national charities as a standalone product - recurring SaaS revenue independent of session delivery.
🎓
Accredited Qualification
Work toward a Level 2 or Level 3 Award in Online Safety and Digital Resilience - a formal qualification young people can add to CVs and personal statements. First of its kind in the UK.
🔬
Ofcom Research Partnership
The anonymous data collected at every session builds the UK's largest youth-reported online harm dataset. A formal Ofcom MOU makes us a recognised data contributor - elevating the programme to national policy relevance.
🌐
Accessible for All
Year 2: British Sign Language version of the app. Year 3: Multi-language support (Bengali, Somali, Arabic - aligned to London VRU priority communities). Accessibility audit to WCAG AA throughout.
🤝
YEF Evaluation
Commission an academic evaluation partner (e.g., Dartington Service Design Lab, who evaluated BAM) for a full feasibility and pilot study - establishing the evidence base needed to unlock YEF funding at scale.
👾
Annual Scenario Packs
Online harms evolve fast. AI-generated abuse, deepfakes, new platform harms - an annual scenario pack update cycle keeps ScrollSense current and gives existing licensees a reason to renew.
⚡
Alumni Community
"Online Harms Certified" alumni network - a community where young people who have completed training can become peer educators, participate in research, and progress to paid facilitator roles.

The Big Picture

"Every young person in the UK is living part of their life online - in spaces designed to harm them. The Violence Reduction Unit has demonstrated the appetite and the funding to address this. The Youth Endowment Fund is building the evidence base. Ofcom is enforcing the law. The moment is now. What doesn't exist yet - what has never existed - is a training programme built from a young person's perspective, by a young CEO, with the technology to prove it. That is what ScrollSense is."

"You came in knowing what you were experiencing online. You're leaving knowing why it happens, what it means, and what you can do about it. That knowledge is yours forever."

- ScrollSense Facilitator Close · Session 7

VRU Co-Certified
BAM Methodology
Beyond Equality Inspired
GDPR Compliant
iOS + Android + PWA

Prepared for Jerome.Harvey-Agyei@london.gov.uk
Young Futures Digital in partnership with the London Violence Reduction Unit